GoFancy
scaled a hip-hop event business from a single event into a three-location, multi-city operation, leading expansion strategy and partnership
Founding Team · Business Development & Events
Beijing-based hip-hop collective and event platform.
1 — Created marketing materials and posters at begining stage
2 — Diversified strategies; events, theme nights, and in-store activities to grow foot traffic and brand image
3 — Secured new expansion at Chengdu INS Park flagship
4 — Led event concepts, partnerships, and content direction
